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Most companies focus too much on figuring out what the competition is doing, and not enough on what the market wants. Fortunately, this is also true for your competition. Therefore, focusing your research primarily on what the market wants will take care of your competition. Rather than position against the competition, find the right position; and force your competition to worry about you. I can guide you through the process of performing this research effectively and efficiently.
©2003 William S. Weil. All rights reserved.
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