|
Call now for a
|
PR done well can help influence sales and, in some instances, drive customers to your door. Analyze the real purpose of your PR campaigns. Are you trying to establish brand and credibility so that customers will be more comfortable buying your products? Do you expect people to read an article and call you? What PR actions really make a difference? What just makes you or your CEO feel good, but has no impact on sales? Do you care if you get on the cover of Time magazine if no one calls you to buy anything? What is the real value of having a press release picked up or an article published? I can help you focus on the steak, not the sizzle; let you know what's effective and what's not. Once that's accomplished, I can set you up with PR support to provide only the services you really require.
©2003 William S. Weil. All rights reserved.
|