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Compelling Value
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Compelling Value

When you use me, you get a marketing professional with 22 years of experience.  I'll never bait and switch (trot out the senior professionals at the beginning of a project, and then have less-experienced people do the work).  I keep my overhead very low so that I can charge you less.  I work on a project and a fixed-priced basis, and sometimes will trade a percentage of my fee for equity in your company.  For companies in need, I may offer to defer billing until funds are raised.

I do a lot of things well, but there are people that do things a lot better than I.  I've spent 22 years working with many gifted professionals.  Based on your needs, I'll bring them in.  Examples include:

• An outstanding graphic design person who works inexpensively and is a total delight to work with.

• An outstanding PR professional who is highly networked in the region and nationally.

• A talented technical web programmer who works cheap.

Here is a quick look at the economics, from your point of view:

• A full-time Marketing Director salary (10 year professional, according to www.salary.com; includes 20 percent burden) earns a medium income of $12,582 per month.  If we assume this level of talent is only required 50 percent of the time (which is high for many situations), then there is wasted excess of more than $6000 per month.  This does not include the cost of employee acquisition.

• I'll make sure you have the right strategy and tactics, and then work with you to get them implemented in the most cost-effective way.  If desired, I'll help you do more on your own, e.g., give you the tools and training you need to manage your own web site, the graphic assets you need to create your own presentations and one-off brochures, case studies, etc. (print and PDF), and set you up to manage PR from an administrative point of view.

Every company is different.  Contact me for a free consultation (412.559.7791 or bill.weil@billweil.com).  I promise you'll get value out of the meeting, at least in terms of input on your current marketing and/or business development.  I also hope to convince you that working with me will save you time and money, and produce outstanding results.

©2003 William S. Weil.  All rights reserved.